As Google changes to become the dominant search engine (now having 67% of the eyeballs) it’s important to understand how it’s changing.
One of the changes it’s doing is mixing in other media more.
You might find that a search term for which you use to do well in now include links to google’s Base, or Google Images, or even Google Video.
This fellow blog entry talks about how he’s now listing well for Google Images
Here is a blog entry about “google image spamming”
But my personal best is more of a viral marketing which might also work with these new SEO changes:
Imagine putting your domain name at the end of a video like these two: